If you are ready to trade in lousy fees and lousy projects for a better life, explore the services we offer at Architect Marketing Institute. Anyone interested in creating a referral system or expanding upon their current one should find out more about our secret newsletter formula. So if that’s the natural way for people to buy their design services, we need to focus on that area to make the architect become even more referable. For most architects, referrals represent about 80 percent of their business. Architectural clients buy their designer by asking around and getting recommendations. Referral systems like the Dirty 30 are the best because design is basically a referral business. What’s the best technique to get projects for architects? As a Mastermind member, you get to work in a team of ambitious, proactive architects regularly to maximize results. Then, the Mastermind program goes more in-depth with more advanced strategies and through one-on-one help with me. The program helps you create the basic building blocks of your marketing. Based on my Sunshine Island story, the Sunshine Island Express (SIX) offers the starting steps to attracting and winning better projects by focusing on a high value client (by delivering a high value result to a high value client) and by positioning yourself so that you are #1 in a category of one. Our primary offers are the SIX+MAPS program and the Mastermind program where we help clients get better projects. That is the secret of the LCC is to become the incumbent with a low commitment offer and the project becomes yours to lose. (Often the LCC is the motivating factor.) Their conversion rate to design contract is 90 – 100%. Architects who sell an LCC report and move forward with the project do very well. “LCC” stands for Low Commitment Consultation. Most architects think that doing free work upfront will get them a project and we found the opposite to be true. We teach the LCC Method, which is about getting paid for predesign research. How do you get results for your clients quickly? AMI's program has given our members an advantage over others in the field. We are The Secret Society of Successful Architects. A lot of people say they don’t want to refer us because they don’t want any other architects knowing about it. We’re still the best-kept secret in town. Having connected with so many clients, people in the program represent a small number of architects around the world. We’ve had over 600 architects and designers go through a version of our program. The very first group had 10 people on it.
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